Barbara Casey is a purchaser engagement and textual content advertising professional as properly as the CEO of Mobile Significant 5. She retains a Bachelor of Science diploma in Journalism and Advertising from the College of Kansas. She is also a graduate of Goldman Sach’s 10,000 Modest Company education software. Barbara has 30 several years of expertise in direct advertising and marketing, branding, and small business development. She makes use of this information and textual content internet marketing strategies to assist small and medium-sized companies employ the mobile promoting revolution.
Right now, Barbara joins me to go over the increase of cellular marketing through the pandemic and how other marketing and advertising channels will see fewer engagement in the up coming few several years. She reveals why textual content marketing is so powerful and explains the ideal way to operate a text information internet marketing marketing campaign. She presents imaginative techniques to leverage cell advertising and marketing and outlines the process of setting up a textual content advertising list. Barbara also shares why personalization in cell internet marketing messages is very important and why SMS will develop into the best advertising system for compact firms.
“Mobile promoting is offering the information and facts that a client is wanting for at the time they are searching for it, on the machine of option, which for most of us is our phone.” – Barbara Casey
Listen to the podcast down below:
This 7 days on SmallBizChat Podcast:
- How mobile advertising accelerated all through the pandemic
- Why we will see much less engagement by way of other styles of advertising in the up coming couple of many years
- Why textual content promoting is more effective than other direct promoting signifies
- The right way to do a textual content information marketing and advertising marketing campaign
- The rewards of using a textual content messaging system
- The big difference amongst SMS marketing and advertising and MMS promoting
- Inventive strategies to leverage textual content promoting
- The very best ways to construct a textual content marketing list
- How critical individualized messaging is for mobile marketing
- Why SMS advertising is likely to develop into the major advertising and marketing channel
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