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The waiting list for General Motors Co.
GM,
new GMC Hummer electric pickup truck and related SUV model not long ago topped 77,000 prospective buyers. Most are very likely in for a prolonged hold out.
GM’s renovated Detroit factory, where by about 700 staff develop the Hummer, has been manufacturing close to a dozen of the trucks a day, people today acquainted with the issue explained. That rate is unusually slow for a car or truck in generation for far more than 6 months, producing consultants say, and trails rival choices from Ford Motor Co.
F,
and Rivian Automotive Inc.
RIVN,
Hummer production at GM’s Manufacturing unit Zero, which underwent a $2.2 billion overhaul to build electric vans, is on prepare, a firm spokesman explained. The ramp-up has been slower than normal in portion mainly because the truck was produced from scratch employing a new electric powered-automobile system. GM wants to make sure quality as it introduces the new technologies, he said.
Output will raise sharply in the next 50 % of the 12 months, he explained, mainly for the reason that GM by late summer season expects to begin utilizing its individual battery cells from a new manufacturing unit in Ohio that it built with its joint-enterprise companion, South Korea’s LG Electricity Option. The Hummers crafted so much have applied outsourced LG cells.
An expanded version of this story appears on WSJ.com.
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