A lot of marketers have flirted with the idea of attempting TikTok, but particular misconceptions have stood in the way.
For occasion, is just not it just a platform for teens? Precisely, teens who lip-sync?
To enable curb the confusion, we have rounded up a listing of typical TikTok myths to enable you make your mind up no matter if it justifies a spot on your marking roster. Let’s dive in.
6 TikTok Myths, Debunked in 2022
- TikTok’s viewers is much too young.
- TikTok is just for lip-synching and dancing.
- If your model is ‘serious,’ TikTok isn’t for you.
- You require a great deal of followers to go viral.
- Simply because TikTok videos are shorter, customers are significantly less engaged.
- TikTok is a trend.
Fantasy 1: TikTok’s viewers is as well younger.
Manufacturers mistakenly assume that TikTok is just for teens and younger adults. While it at first exploded in acceptance with the Gen Z crowd, TikTok is swiftly “escalating up.” In point, 36% of TikTok end users in 2021 have been in between 35 and 54 many years previous, a 10% enhance from the 12 months just before.
On best of that, 50% of Millennials report traveling to TikTok in the last a few months, alongside with 38% of Gen X-ers, in accordance to HubSpot’s 2022 Shoppers Tendencies Report. We forecast these quantities will keep on to increase as TikTok cements itself as a mainstream social system.
Fantasy 2: TikTok is just for lip-synching and dancing.
Although these varieties of video clips undoubtedly exist on TikTok, it truly is only the idea of the iceberg. As its viewers has developed more numerous, so much too has its content.
These days, you can locate videos that strike almost any market. For illustration, some of the most common TikTok classes include things like cooking recipes, attractiveness tutorials, exercise routines, life hacks, and even pet videos. This also indicates TikTok can do the job for a wide variety of brands throughout various industries.
For instance, Ryanair, a European airline, is a admirer favorite on TikTok with virtually two million TikTok followers. DuoLingo, a language studying application, is one more favored with in excess of 4 million followers. Then there is Pink Bull, a well-known energy drink, with pretty much 7 million followers. These are wildly various manufacturers, from various industries, that have crafted a healthier viewers on TikTok.
Curious which brand names are successful on TikTok? Verify out this handy guide to get impressed.
Fantasy 3: If your brand name is “significant,” TikTok isn’t really for you.
TikTok has a status for staying quirky — but if your brand name is on the critical aspect, will not allow this scare you absent. As an alternative, attempt approaching your brand name from a various angle.
For illustration, take a look at Earth Revenue, an NPR-backed podcast that covers complex topics about the financial system. Not the most entertaining topic in the earth, ideal? But, it can be raked up nearly 750,000 followers.
From gentrification to mortgages, no subject is way too critical for Planet Funds to tackle with a humorous spin. Need convincing? Take a glance at the pursuing online video that asks, “Is no cost shipping and delivery truly totally free?”
If you feel your brand name is way too “serious” for TikTok, consider a note from Earth Income and solution your model — and the information you build — from a various lens. At the conclusion of the working day, it’s about sharing price and offering it in an partaking way — and that is a intention nearly any manufacturer can attain.
Myth 4: You will need a good deal of followers to go viral.
On TikTok, anybody can go viral. Even accounts with a handful of followers can spark thousands and thousands of views on a great online video.
Its viral character is a immediate result of its algorithm. How does it operate? The algorithm pinpoints buyers that may well delight in your information based mostly on their former watch background, hashtag lookups, and recent spot. Then, it will force your video to their feed. If sufficient people interact with it, the algorithm will share it to even a lot more individuals. Upcoming point you know, you have a viral hit.
This is an illustration: suppose you submit a online video of you hiking a mountain. The algorithm demonstrates your video clip to end users who live close by, as well as individuals who a short while ago searched for mountaineering trails on the platform. It notices a lot of persons “liking” and commenting on the movie, so it shares it to a lot more people.
Extended story shorter, if you happen to be apprehensive you will never get any traction on TikTok, it’s useful to keep in mind that the algorithm is on your aspect, enabling you to reach far more men and women outside of your fast followers.
Myth 5: For the reason that TikTok videos are shorter, end users are considerably less engaged.
TikTok is recognised for its limited, chunk-sized information. On the other hand, this produces an illusion that users you should not commit a great deal time on the system.
Fortunately, this couldn’t be farther from the real truth. In point, TikTok has an common user session of 10.85 minutes, far exceeding any other social media system. On top of that, users in the U.S. open up the TikTok app 8 times a day on average.
Fantasy 6: TikTok is a fad.
Will TikTok satisfy the same destiny as Myspace and Tumblr? Whilst it truly is way too early to get in touch with, I’d argue that it will not definitely make a difference.
For a single, short-form video is dominating the social media landscape. If TikTok satisfies its demise, buyers will nevertheless crave this material. The viewers may bounce to a new system, or migrate to an present a single. Possibly way, you however want to know how to produce participating, snackable material — and TikTok is the foremost system to hone this ability.
Second, if you develop your manufacturer the right way, no increase or fall of a one platform will topple it. If you construct a potent group all around your model, it will turn out to be unshakeable. But in purchase to do this, you want to go where by your viewers is — and, for right now, that could be TikTok.
Again To You
Let us end with a person final fantasy: it is really also late to be a part of TikTok.
This is untrue, in particular if your viewers is lively there. Further, its significant engagement premiums, stellar progress likely, and strong algorithm can get your digital promoting to the upcoming stage. That reported, time is of the essence. Makes that set up a existence on TikTok now can stay ahead of the curve.