The Amazon marketplace can be a great e-commerce business for online sellers when you get it right. However, there is a lot of competition out there. The enormous number of shoppers who use Amazon makes it easy to see why so many sellers set out to start their business on the Amazon platform.
To increase Amazon sales means you must keep up with the competition and learn quickly what works and what doesn’t. Here are ten tips that will add to your success as an Amazon seller.
#1 – Price Competitively
The competition on Amazon is steep, with the biggest differentiator setting apart one seller from another being price. This doesn’t have to be an obstacle to profitability though. You have to use the price competition to help you determine which products are worth promoting in the marketplace.
Only sell items that have a sufficient margin to offer you a reasonable rate of return while still being competitively priced. Don’t forget to factor in inventory, order fulfillment, and overhead expenses.
#2 – Automate Your Listings
Spending your time continuously listing products is not only time-consuming, but maybe a waste of time that you could be better spending on marketing, customer engagement, and other key business strategies.
Automating your Amazon listings can help you simplify the whole process, saving you time and money. Using an Amazon listing tool can help you with listing products in bulk & manage Stranded inventory on Amazon saving you a ton of time.
#3 – Invest in Pro Merchant Subscription
Amazon’s Pro Merchant subscription can save you money and give you additional tools to make your selling easier if you plan on listing a lot of items.
It costs individual sellers $0.99 per transaction, but with Pro Merchant, you don’t have a per-item fee. Rather, you have a $39.99 per month charge to list as many items as you want on the Amazon marketplace. That means that if you have 100 transactions per month, you would pay an average of $0.40 each. But if you have 1,000 transactions per month, that charge goes down to only $0.04 per transaction.
Plus, with Amazon Pro Merchant you get some additional benefits like being able to upload in bulk, enhanced reporting, more selling options, and the ability to list new, unique items to the marketplace.
#4 – Consider Using Fulfillment By Amazon
Increasing your sales volume is easy with Fulfillment By Amazon (FBA). Most top sellers on Amazon use the FBA option. With this service, you send your inventory to Amazon and they take it from there.
When one of your items sells, Amazon fulfills the order, packages, and ships it to your customer. You pay for storage of your items and shipping costs, which are often discounted. Additionally, you can use FBA to take care of order fulfillment for the products you sell through other sales channels.To ensure profitability, make sure you’re selling the best products for FBA.
#5 – Win the Buy Box
The coveted Amazon Buy Box is the box on the right side of the product detail page where customers can click to add the item to their shopping cart. The Buy Box is so coveted because it significantly improves your chances of selling items. The best way to increase sales is to win the buy box.
Appearing in the Buy Box requires that you meet certain criteria and that Amazon chooses you from the pool of sellers who offer the same item. The criteria include:
- Overall performance as a seller (Featured Merchant)
- Shipping options